Also known as the “Land of the Sun,” Salento boasts a vast coastline featuring sandy beaches, breathtaking cliffs, and crystal-clear waters. Major events and festivals are celebrated with grand parties, fireworks, and spectacular light displays, of which the people of Salento are renowned masters. Local festivals preserve culinary traditions over the years and accompany fairs, markets, religious rites, and more—making Salento a true treasure waiting to be discovered. Salento’s popular traditions are also rich in mystery, with superstitions and legends, including the Pizzica dance, the Night of the Taranta, and the art of papier-mâché. Of course, its culinary heritage couldn't be left out: rustici and pasticciotti leccesi are iconic local delights. This desire to share their true essence with visitors has made Salento a shining example of hospitality known all over the world.